Are you trying to decide between Wix and WordPress for your med spa website, but unsure which will actually help you rank on Google?
Or maybe you already have a site, but it’s buried in search results and not driving the bookings you expected?
In this guide, you’ll learn which platform gives you the SEO control, structure, speed, and flexibility you need to compete in local search. You’ll also avoid costly mistakes that could stall your growth.
We’ll break down the most important SEO factors for med spa websites: platform control, content structure, blogging capabilities, performance, scalability, and cost. That way, you can make the right long-term choice from the start.
SEO Control: Why WordPress Offers More Access to Rank-Building Tools
To rank in search, you need control over technical SEO — URLs, redirects, sitemaps, schema, and site speed.
WordPress gives you deep access to all of these, especially with plugins like Yoast or Rank Math.
Wix has made improvements, but it remains a more closed platform with limitations.
If your SEO strategy includes advanced structure, schema customization, or hosting control, WordPress is the clear winner.
For simple sites with minimal SEO goals, Wix may be enough, but it caps your upside.
Content Architecture: Build the Site Structure Google Loves
SEO isn’t just about keywords. It’s also about organizing your site in a way that’s clear to users and search engines.
WordPress supports nested URLs and custom taxonomies. You can create SEO-friendly paths like:
/services/injectables/botox
/locations/tampa-microneedling
Wix is more limited in how you structure pages, making it harder to build topical authority.
Clean site structure helps you rank for both service and location terms. This is critical for local med spas.
Blogging & Content Marketing: Your SEO Engine
Your blog isn’t optional. It’s an SEO engine. It fuels visibility for high-intent keywords like:
“Microneedling vs RF Microneedling”
“Best injectables for first-time clients”
WordPress is built for blogging. It offers flexible categories, tags, internal linking, publishing dates, and author control.
Wix supports basic blogging but lacks the depth needed for serious SEO campaigns.
If content will be part of your growth strategy, WordPress is the better choice.
Speed & Performance: Every Second Counts
Site speed affects both rankings and conversions. A slow-loading site means fewer bookings and lower visibility.
WordPress lets you control hosting, image compression, script loading, and caching for optimal speed.
Wix handles performance internally, which simplifies things, but you sacrifice fine-tuned optimization.
In a high-conversion industry like aesthetics, every second matters.
Scalability & Integrations: Growing Without Hitting a Wall
As your med spa grows, so do your needs. This includes booking tools, CRM, reviews, analytics, and local SEO add-ons.
WordPress integrates with nearly everything thanks to its open-source ecosystem.
Wix supports many tools, but only those within its limited app marketplace.
If you’re planning to add locations, run microsites, or scale operations, WordPress avoids the roadblocks.
Cost Considerations: Short-Term Simplicity vs. Long-Term ROI
Wix may seem cheaper upfront with its all-in-one pricing, but long-term limitations can force a costly rebuild.
WordPress has slightly higher initial setup costs (hosting, themes, plugins), but no platform lock-in and far greater SEO returns.
One review summarized it well:
“A WordPress website will perform better than a Wix site in terms of SEO if you have access to the advanced features.”
When Wix Might Be Enough
Wix can work in some early-stage cases:
You’re launching a single-location med spa with a few service pages.
You prefer low-maintenance and don’t plan to invest in SEO just yet.
You only need a basic online presence for now, not a long-term growth platform.
Just know what you’re trading off and when to switch.
Final Verdict: Choose WordPress for SEO Growth
Resolution: Now you know the key SEO tradeoffs between Wix and WordPress.
At The Med Spa Agency, we help aesthetic businesses build search-first websites that convert traffic into consultations without needing to rebuild a year later.
Want to Know if Your Site Is Helping or Hurting Your Rankings?
Get in touch with The Med Spa Agency. We’ll analyze your platform, structure, and content — and show you exactly where you stand and how to grow.
