Image & Video SEO for Med Spas: Boost Traffic with Visuals

Published By: Chris Fink
Published: 24/06/2025

In the world of med spa marketing, visuals aren’t just important—they’re everything. A stunning before-and-after photo or a quick treatment video can drive more traffic, build trust, and turn browsers into bookings. But without proper image and video SEO, those assets won’t reach the audience they should.

In this post, we’ll show you exactly how to optimize your visual content to boost your search rankings, increase traffic, and convert more leads.

Why Visual SEO Matters for Med Spas

Patients shop with their eyes. Whether they’re considering Botox, CoolSculpting, or microneedling, potential clients want to see results and feel confident in your expertise.

But here’s the kicker: Google can’t “see” your photos or videos unless you tell it what they’re about. That’s where SEO comes in.

Benefits of Visual SEO:

Appear in Google Images & YouTube search results
Improve page load speeds (key for SEO rankings)
Increase time on page and engagement (a signal to Google)
Convert more website visitors into consultations

How to Optimize Images for Med Spa SEO

1. Use Descriptive, Keyword-Rich File Names

Bad: IMG_1234.jpg
Good: botox-before-after-houston.jpg
Use local SEO keywords and treatment names when possible.

2. Compress Images Without Losing Quality

Tools like TinyPNG or ShortPixel can shrink file sizes for faster page loads—an important Google ranking factor.

3. Use Correct File Formats

JPG for photos
PNG for graphics with transparency
WebP for modern compression (when supported by your CMS)

4. Add SEO-Friendly Alt Text

This helps both visually impaired users and Google understand the image.
Example: Before and after results of Botox injections at our Dallas med spa.

5. Use Structured Data (Schema Markup)

Add ImageObject schema to your images so Google can use them in rich results. This requires a developer or SEO plugin support.

6. Create an Image Sitemap

This tells Google where all your visual content lives, making it easier to crawl and index.

How to Optimize Video for Med Spa SEO

1. Host Videos on YouTube (and Embed on Your Site)

YouTube is the second-largest search engine—get discovered there, and bring users back to your website.
Pro tip: Use a strong call-to-action and your URL in the video description.

2. Use Keyword-Rich Titles and Descriptions

Don’t just title your video “Botox” — go for something like:
“Botox Treatment Explained: How to Smooth Wrinkles | Miami Med Spa”

3. Add Captions & Transcripts

These help with accessibility and give Google more text to crawl. Tools like Descript or YouTube’s built-in captioning work well.

4. Use Video Schema Markup

This enhances your chances of showing up in video-rich snippets on Google.

5. Use a Custom Thumbnail

An eye-catching thumbnail image can significantly improve click-through rates.

Where to Use Optimized Visual Content

Here’s where you should be consistently using image and video SEO:

Service Pages (e.g., Botox, Laser Hair Removal)
Before & After Galleries
Google Business Profile (photos and short videos help improve local rankings)
Blog Posts
Landing Pages for Ads
Social Media & YouTube

Pro Tip: Combine Visual SEO with Local SEO

When your images and videos are geo-tagged and optimized with local keywords, your chances of showing up in the local map pack increase dramatically.

Want your “Botox Before & After” photo to show up when someone searches for “Botox in Scottsdale”? You need both visual SEO and local SEO in sync.

Need Help?

At The Med Spa Agency, we specialize in helping med spas dominate their market through SEO, Google Ads, and smart content strategies—including image and video optimization.

📅 Book a free discovery call today, and let’s turn your visuals into high-converting assets.