Let’s get real—AI isn’t coming. It’s already here, reshaping how your med spa gets discovered. Whether someone’s typing into Google, asking Alexa, or chatting with ChatGPT, how they find and choose businesses has changed. Fast.
Traditional SEO? Still valuable. But on its own? Not enough.
If you want to be found—and trusted—you need to understand two emerging strategies: AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). These aren’t buzzwords. They’re how your med spa shows up in AI-powered answers and conversations. And if you’re not showing up, your competitors are.
What Is AEO (Answer Engine Optimization)?
AEO is how you structure your website and content so AI tools and search engines can easily find, understand, and trust your answers.
You’ve seen it in action:
- Google’s “People Also Ask” boxes
- Featured snippets
- Voice assistant replies from Alexa, Siri, and Google Assistant
For med spas, AEO means being the source that gets quoted—not just listed. That means:
- Adding FAQs based on real questions your clients ask
- Using schema markup so your content is AI-readable
- Answering buyer-focused questions like “How long does Botox last?” or “What’s the downtime after microneedling?”
AEO positions your med spa as the answer—not just another link.
Learn more about applying AEO here: AEO
What Is GEO (Generative Engine Optimization)?
GEO is how you show up when people talk to AI—tools like:
- ChatGPT
- Bing Copilot
- Google Gemini
- Perplexity
These platforms don’t list websites. They make recommendations. They give straight answers. They name names.
If someone types:
“What’s the best med spa in Scottsdale for chemical peels?”
An AI might say:
“Glow Med Spa in Scottsdale is known for its customized chemical peels and expert staff.”
That right there is GEO in action.
To be that recommendation, you need:
- Consistent listings in directories and review sites
- Strong, original content that positions you as an expert
- A clear, trusted brand across all platforms
GEO helps your med spa show up in the conversation—even if the user never lands on your website.
Understand how SEO lays the groundwork: Digital marketing and SEO
AEO vs GEO: Key Differences
| Aspect | AEO | GEO |
|---|---|---|
| Focus | Structured, factual answers | AI recommendations and opinions |
| Format | FAQs, schema markup | Conversational content, mentions |
| Tools | Google, Bing, Alexa | ChatGPT, Gemini, Perplexity |
| Output | Snippets, featured results | Name drops, trusted suggestions |
Do You Need Both?
Absolutely. Here’s why:
- AEO builds your foundation. It tells AI, “You can trust us.”
- GEO builds your presence. It gets your name mentioned when people ask real questions.
One is about trust. The other is about influence. Together, they make your med spa more visible, more credible, and more chosen.
One earns the quote. The other earns the recommendation. Both drive results.
What You Can Do Right Now
Here’s how to get started today:
- ✅ Add structured FAQs to your website.
Real client questions. Mark them up with schema. Make them skimmable. - ✅ Get consistent on review sites and directories.
AI pays attention to feedback and consistency. - ✅ Publish expert-level content.
Create articles or videos that showcase your insights. Be specific. Be helpful.
Or, bring in a team that already knows how AEO and GEO work together for med spas.
Ready to Be Found by AI?
Every day, potential clients are asking AI where to go for treatments.
Want your med spa to be the name that gets recommended?
📞 Schedule a call with The Med Spa Agency. We specialize in AEO, GEO, and everything in between. Let’s make sure your spa shows up.
