Choosing the right marketing agency can either fuel your med spa’s growth—or cost you thousands in wasted ad spend, bad leads, and missed opportunities. Most agencies promise the world. Few deliver. So how do you find the one that actually grows your business?
How to Choose the Right Marketing Agency for Your Med Spa
Here’s exactly what to look for if you want real results, honest communication, and a strategy built for your practice—not a templated package.
1. Niche Experience Isn’t Optional
If your agency doesn’t know the difference between neuromodulators and RF microneedling, you’re in trouble.
Make sure your agency specializes in:
- Aesthetic and wellness businesses
- HIPAA-compliant marketing practices
- Treatment-specific ad targeting and education
- Reputation management and local SEO for clinics
- PPC experience with med spas (many campaigns have poor performance or can’t run ads for Botox or other prescription medicines without the right setup)
Marketing a med spa is not the same as marketing a dentist or eCommerce store. You want an agency that already knows what works.
2. Ask Exactly How They Track Results
Before signing anything, ask how they measure performance.
A transparent agency will:
- Send detailed reports (monthly or biweekly)
- Track actual leads and cost-per-lead—not just impressions
- Break down what’s working and what’s not
- Adjust strategy based on return on investment
- Provide insight on SEO results, including sessions, rankings, conversions, etc
If an agency can’t clearly explain how they measure results, they probably aren’t getting any.
3. Avoid One-Size-Fits-All Strategies
No two med spas are the same. Your service mix, market, and goals are different. Your marketing should be too.
Ask how they:
- Build campaigns from scratch (vs. cookie-cutter templates)
- Choose platforms based on your goals (SEO, Google Ads, Meta, etc.)
- Incorporate your voice, brand, and offers
- What website platforms they support
- What kind of ongoing dev support they offer
If they lead with a “starter package,” that’s a red flag. Your growth shouldn’t be limited by their convenience.
| Cookie-Cutter Agency | Growth-Focused Partner |
| Uses one-size-fits-all packages | Custom strategy built around your services |
| Talks in jargon | Speaks in plain language |
| Sends generic reports | Tracks leads, ROI, and booked appointments |
4. Look for Transparent Pricing Talk
You don’t need an exact quote on day one—but you do need clarity on how they price and why.
Ask about:
- Monthly retainer vs. percent of ad spend
- Minimum terms and cancellation policies
- Whether ad spend is billed directly or marked up
- What’s included (and what isn’t)
If they dodge pricing questions or say “it depends” without context, they’re hiding something.
🛎️ Honest agencies are up-front about investment. They’ll explain what each dollar does, not just what you’ll get.
5. Culture Fit Is More Than a Buzzword
You’ll work closely with your agency—sometimes every week. If communication is painful, everything else suffers. It’s a sign you need to go back to the drawing board and revisit choosing the right marketing agency for your med spa.
You want an agency that:
- Assigns a consistent point of contact
- Responds quickly (without chasing)
- Speaks in plain language—not marketing jargon
- Treats your team with respect
You can’t afford to “hope it works out.” Ask yourself after the first meeting: Would I want to work with these people every month?
❓ Smart Questions to Ask Any Marketing Agency
- Have you worked with other med spas?
- How do you generate and track leads?
- How do you tie marketing campaigns directly to booked appointments and revenue?
- What platforms do you recommend for us—and why?
- What’s your strategy for combining SEO, paid ads, and retention marketing?
- Who will I talk to regularly?
- What will I see in your monthly reports?
- How flexible and responsive are Ad Spend adjustments?
- Will we have access to ad accounts, Google Analytics, and reporting dashboards?
- Do you have developer support for website management and maintenance?
- What does success look like in the first 90 days?
- What’s your pricing model and cancellation policy?
🚩 Red Flags That Mean “Run”
- No clear answer on lead tracking
- One-size-fits-all pricing or packages
- Vague promises like “We’ll get you on page one”
- No access to your own ad accounts or data
- High-pressure sales tactics or rushed onboarding
- No clarity on “What happens if I want to leave? Will I keep my accounts, campaigns, website, and data?”
If anything feels off—it probably is.
➡️ See our full Med Spa Marketing Checklist
What if I’ve been burned by a past agency?
You’re not alone. Many of our best clients came to us after being disappointed elsewhere. We’ve helped med spas recover from poor campaigns, rebuild their funnel, and finally start seeing consistent ROI.
Here’s what we do differently:
✅ Full transparency on performance
✅ Direct access to your accounts and dashboards
✅ Designated point of contact and assigned Strategist
When We’re Not the Right Fit
We’re not the cheapest. We don’t take shortcuts. And we won’t promise results we can’t deliver.
If you’re only shopping for price, or expecting “overnight leads,” we’re not the right partner. We work with med spas ready to invest in serious, long-term growth.
Frequently Asked Questions
Q: What should I expect in the first 90 days with a new marketing agency?
A: You should expect clear onboarding, performance benchmarks, weekly communication, and measurable lead generation progress—especially on paid ads.
Q: Should I choose a local or national marketing agency for my med spa?
A: What matters most is experience in your industry, not your zip code. A national agency that specializes in med spas will outperform a generalist agency down the street.
Ready to Grow Your Med Spa?
The Med Spa Agency works exclusively with aesthetic practices and clinics. We understand your treatments, your audience, and your growth goals—and we build marketing systems that bring in the right clients, consistently.
Ready to stop guessing and start growing? Book a free 30-minute strategy session. We’ll walk through your current marketing funnel, find the leaks, and show you what’s possible—with zero pressure.
We work with med spas across the U.S.
