How to Get More Reviews for Your Med Spa

Published By: Chris Fink
Published: 13/06/2025

(Without Sounding Desperate)

If your med spa isn’t consistently generating 5-star reviews, you’re losing visibility, trust, and bookings. In 2025, online reviews are one of the top factors influencing where potential patients choose to go for Botox, fillers, facials, and body contouring. But for most med spas, getting patients to leave those reviews feels like pulling teeth.

This guide will show you exactly how to get more reviews for your med spa—without sounding desperate, awkward, or offering shady incentives.

Why Reviews Matter So Much for Med Spas

Online reviews are the modern version of word-of-mouth. They don’t just influence patient decisions—they impact your Google Business Profile ranking, local SEO, and conversion rates.

Here’s why reviews are non-negotiable:

90%+ of prospective patients read reviews before choosing a med spa
More reviews = higher Google Map Pack rankings
Patients are more likely to trust and book with med spas that have 40+ recent, 5-star reviews
Reviews double as marketing content and social proof on your website and social media

So what’s stopping you?

Common Med Spa Review Challenges

You’re not alone if you’ve said any of the following:

“We ask patients, but no one actually leaves a review.”
“Our staff forgets to bring it up at checkout.”
“We’re afraid of getting a negative review and making it worse.”
“We don’t have time to manage reviews across Google, Yelp, Facebook, and RealSelf.”

The good news: These are all solvable with systems and strategy.

Step 1: Assign a Review Champion

Every med spa should have one team member in charge of reviews. This person:

Tracks monthly review count and star rating
Oversees review requests (automated and manual)
Coaches the team on when and how to ask

Pro Tip: Add review tracking to your team meetings to keep it top-of-mind.

Step 2: Train Your Staff to Ask Naturally

Don’t let your team “wing it.” Give them a simple script that feels natural:

“If you loved your treatment today, would you mind leaving us a review on Google? It really helps people who are looking for the same service.”

Ask at the right time:

When the patient is glowing post-treatment
At checkout when they compliment your service
During a follow-up when results are visible

Make it part of your patient experience—not an afterthought.

Step 3: Automate Your Review Requests

The best review systems run automatically behind the scenes. Use platforms like:

GoHighLevel (GHL)
Boulevard
Zenoti

These tools let you:

Send automated SMS or email requests after the appointment
Include direct links to Google, Yelp, or RealSelf
Time the message perfectly (usually 15–30 minutes after checkout)

Also consider:

QR code cards handed out at the front desk or after service
Mirror clings with “Love your results? Leave a review!” messages
iPad kiosks for on-site reviews (HIPAA-compliant only)

Step 4: What to Say (and Not Say) When Asking for Reviews

✅ Say This:

“Would you be willing to share your experience on Google? It helps other patients who are nervous about their first visit.”
“Your feedback really helps our providers and other future patients.”

❌ Don’t Say:

“Leave us a 5-star review and we’ll give you 10% off.”
“If you say something nice, we’ll give you a gift.”

Incentivizing reviews violates Google and Yelp’s terms and can get your account suspended.

Step 5: How to Handle Negative Reviews Like a Pro

Even the best med spas get the occasional bad review. The key is how you respond.

Here’s your framework:

Respond quickly – ideally within 24–48 hours
Stay calm and professional – future patients are watching
Acknowledge and take it offline

“Thanks for your feedback, [Name]. We’re sorry to hear this and would love to make it right. Please contact our team directly at [contact info].”

Avoid public back-and-forth arguments. Always take the high road.

Step 6: Track Your Progress & Celebrate Wins

Set monthly review goals. For example:

15–20 new reviews per month
Maintain 4.8+ average star rating
Get reviews on at least 3 platforms: Google, Yelp, Facebook

Celebrate team members who contribute, and feature reviews in:

Social media posts
Your website (especially on treatment pages)
Google Posts on your Business Profile

Advanced Review Growth Tactics

Once you’ve got the basics down, scale up with these tactics:

Create a review funnel landing page with links to Google, Yelp, RealSelf
Segment your review requests by treatment type (e.g. Botox vs. facials)
Use your top reviews as marketing content (with permission)
Incorporate reviews into patient reactivation emails or loyalty programs

Real-Life Results: How One Med Spa Tripled Their Reviews

We helped one client go from 23 to over 140 reviews in under 6 months by:

Automating review requests
Training the front desk team to ask confidently
Following up via text and email after each visit

As a result, they rose in Google Maps and increased their booking rate substantially!

Final Thoughts: Stop Hoping, Start Systemizing

If you want to dominate your local market, getting reviews is not optional—it’s foundational.

You don’t need to chase reviews. You just need to install a smart, repeatable system that works whether you’re in the treatment room or out of office.