When potential clients search for med spas in their area, your Google Business Profile (GBP) is often their very first impression of your brand. GBP posts are short, engaging updates you can share directly on your profile to highlight promotions, share news, and educate potential customers about your services. Think of them as a blend of social media and SEO—except these posts appear directly in Google Search and Maps, right where people are actively looking for your services.
For med spas, GBP posts are a powerful way to stand out. They can help you appear more often in local search results, build trust with potential clients, and encourage immediate action—whether that’s a phone call, consultation, or direct booking. Plus, Google rewards businesses that keep their profiles active and updated, meaning your consistent posting could give you a local ranking boost.
In this guide, you’ll discover 15 high-converting post ideas, along with pro tips on how often to post, the types of images to use, and strategies for maximum impact.
Why Med Spas Should Be Using GBP Posts
Med spas operate in a highly competitive local market. Whether you specialize in injectables, skin treatments, or laser procedures, your online presence determines how many clients discover and choose you. GBP posts are like having a mini-billboard directly on Google Search and Maps—except they cost nothing and deliver instant visibility.
Google favors active profiles. When you post regularly, your med spa’s listing signals to Google that you’re open and ready to serve customers. As a result, you’re more likely to appear in local results and the Google Maps “3-pack.”
GBP posts also give you a chance to build brand awareness and trust. By sharing updates, success stories, and promotions, you create a professional and credible impression for new customers who may be comparing you to other med spas in the area. Even a single strong post—like a before-and-after transformation—can tip the scales in your favor.
15 GBP Post Ideas That Convert
Not sure what to post? Here’s a breakdown of 15 post ideas that work specifically for med spas. Each idea is designed to highlight your expertise, engage potential customers, and drive conversions.
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Limited-Time Botox Specials
Highlight promotions with urgency. For example, “This month only: 20% off Botox treatments!” Include a compelling image and a “Book Now” call-to-action to create immediate interest. -
Client Spotlight (Before & After Transformation)
Nothing builds trust like real results. Share before-and-after photos (with client consent), along with a short description of the treatment used. -
5-Star Review Highlights
Take glowing reviews from Google or social media and turn them into branded graphics. Thank the client by name (if permitted) to add authenticity. -
Staff Introduction (“Meet Our Lead Injector”)
Introduce your team members with a friendly bio and a photo. Personal stories build trust and make your med spa feel approachable. -
“What to Expect” for Popular Treatments
Many people hesitate to book treatments because they don’t know what’s involved. Share quick guides on procedures like laser hair removal or microneedling. -
Seasonal Skin Tips
Show your expertise by sharing seasonal advice, such as “3 Ways to Protect Your Skin from Winter Dryness.” These posts position you as a trusted resource. -
Behind-the-Scenes Content
Give followers a peek into your daily operations, like how you prep treatment rooms or sanitize equipment. This builds transparency and trust. -
New Equipment or Technology Announcements
Excited about a new device? Share its benefits and how it improves treatment results. Pair it with a short video demonstration for extra engagement. -
FAQs Turned Into Quick Posts
Turn common questions into bite-sized posts, like “Is Botox painful?” or “How long does filler last?” This approach educates and reassures clients. -
Holiday or Event Promotions
Create themed posts for holidays—think “Valentine’s Glow Packages” or “Mother’s Day Gift Cards.” These tie into customer buying cycles. -
Testimonials in Visual Quote Cards
Convert your best client testimonials into branded graphics with a photo or logo. A strong quote can act as social proof for new customers. -
Anniversary or Milestone Celebrations
Celebrate moments like “5 Years Serving Our Community!” These posts humanize your brand and build loyalty. -
Team Training or Certification Updates
Show your dedication to staying current by highlighting training sessions or certifications earned by your staff. -
Popular Product Features
If you sell medical-grade products like sunscreen or serums, create posts that showcase their benefits and why you recommend them. -
Book Now Reminders for Monthly Maintenance Services
Encourage repeat bookings with reminders like, “Time for your monthly facial? Book now to keep your skin glowing.”
How Often to Post on GBP
Consistency matters more than perfection. We recommend 1–2 GBP posts per week to maintain visibility without overwhelming your audience. Remember, standard GBP posts automatically expire after 7 days, so regular posting ensures your profile never looks inactive.
Using a content calendar can help. Create “content buckets” like promotions, educational tips, reviews, and team highlights to keep your ideas organized. You can plan a month’s worth of content in just a few hours, saving time and stress.
It can also be a good idea to create city-specific service pages on your website to boost your SEO
Visual Tips for GBP Posts
The images you choose can make or break your post’s performance.
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Always use high-quality, branded images over generic stock photos. Stock images look impersonal and may lower trust.
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Consider adding your logo subtly in the corner of your images for brand recognition.
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Posts featuring real people—whether your staff or happy clients—tend to get more clicks and calls.
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Before/after photos are incredibly powerful when used ethically and with client permission.
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To prevent image distortion, always follow Google’s recommended image size of 1200 x 900 pixels for best clarity.
Call-to-Actions & Link Strategy
Every GBP post should have a clear call-to-action (CTA). This could be as simple as “Book your consultation today” or “Learn more about our anti-aging treatments.”
Don’t just link to your homepage—direct visitors to the most relevant page, like your online booking form, a service page, or a special landing page for promotions. Adding UTM tracking codes to your URLs allows you to see which posts drive the most clicks and conversions.
How GBP Posts Help With Rankings
While GBP posts aren’t the sole factor in Google rankings, they do contribute to your overall local SEO performance. Active and engaging profiles tend to rank better in local search results.
If you haven’t set yours up yet, here’s a handy guide to do so: set up your Google Business Profile.
When your posts include keywords related to your services—like “Botox,” “microneedling,” or “laser treatments”—Google gets more context about what your med spa offers. More engagement (clicks and calls) also signals to Google that people find your profile relevant.
Final Tips & Call-to-Action
GBP posts aren’t just nice-to-have; they’re essential for staying visible and competitive in your local market. By sharing consistent, engaging content, you can increase your visibility, build credibility, and convert more browsers into booked appointments.
Start by creating a simple posting plan using the 15 ideas in this guide. Even one high-quality post per week can make a noticeable difference in your visibility and bookings.
Need help creating GBP content that actually drives results?
👉 Download our free Med Spa Google Business Profile Checklist here.
Or, if you want a done-for-you content and GBP strategy, let’s chat—we help med spas like yours grow every day.
