Disclaimer – Med Spa Marketing Budget Guidelines

This Med Spa Digital Marketing Budget Calculator is designed to give med spa owners a general guideline for planning a marketing budget based on industry benchmarks, growth goals, and best practices for 2025–2026.

While this tool uses proven strategies for med spa marketing budget allocation across channels like SEO, PPC, paid social, AEO, reputation management, and more, your ideal budget mix may vary depending on:

• Your market size, competition level, and local demand

• Your service mix and average treatment price points

• The current strength of your brand and online reputation

• Seasonal marketing trends and promotional periods

• Your business goals, timeline, and ROI expectations

Results from this calculator are not a guarantee of performance and should be treated as a starting point for building a marketing strategy. For a fully customized digital marketing plan for your med spa—including exact budget recommendations, channel strategy, and execution support—book a free strategy session with The Med Spa Agency.